The Power
of Good Advice
Creating Small Business Development Strategies
Our goal is to help grow your business and cash flow while increasing the value of your company.
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Health & Fitness
Industry Expert
Providing business development expertise and operational support
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Independent Health Club Operators
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Health Club Franchisees
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Personal Training Studios
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Yoga Studios
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Athletic-Sports Conditioning Centers
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Commercial Real-estate Developers
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Corporate Fitness Centers
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Ice Rinks / Operations / Hockey Program Development
Areas of Expertise
Business Development
We help businesses drive performance through smart, execution-focused sales and marketing strategies that deliver measurable ROI. Our work combines strategic planning with the tools, training, and systems teams need to launch effective campaigns and execute with confidence.
With 30 years of experience in the health and fitness industry, we’ve developed and operated successful fitness clubs and ice rinks, bringing real-world operational insight to every engagement.
Our background also includes 14 years of real estate investing, spanning new construction development, land transactions, property flips, and short-term rental investments—providing a practical, investor-minded approach to growth, efficiency, and long-term value creation.
Real Estate Development
Consulting Services
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Our goal is to capitalize on this unique demand for residential real estate in the Traverse City Market. A profitable build then sell scenario exists for the right location and development that provides homes with features and a price point that meets the demand of this niche market.
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All developers are in existence to provide risk-adjusted returns
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Landowner, Investor, contemplating a build and sell scenario to capitalize on the housing demand in this Hot Traverse City market? Need a trustworthy professional local team for construction, sales, and operational support to help provide risk-adjusted returns? We can Help!
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Vacation Rentals, STR Short Term Rental Airbnb & VRBO support, and advice. Set pricing market analysis. Vacation Rental Data with AirDNA Software make smarter decisions with better intelligence.
ABOUT
Successful practical experience provides valuable insight!
As an independent consultancy committed to helping small and medium-sized businesses improve performance with their strategic sales and marketing plans.
We focus on coordinating production standards linked to drivers and metrics for managing sales and marketing efforts. We can then provide tools and training that enable you to successfully execute compelling campaigns to ensure maximum ROI.
We remain focused on Small Business Development in both the Health & Fitness Industry and Realestate Development space.
Steps of Discovery
Based on a review and an assessment of goals in the below categories, we will be able to provide owners with a formula for the appropriate strategies to ensure future success.
Operational Analysis
Profitability improvement, organizational effectiveness, and quality management are three important components of your operational analysis. An outside objective opinion often provides valuable insight.
Overview or Summary
The summary should briefly describe your business and the major points of your plan.
Situation SWOT Analysis
A detailed and brutally honest assessment of your market, your competitors the opportunities, and challenges for your business.
Strengths Weaknesses Opportunities and Threats
Marketing Strategy
Specific business revenue goals, as well as a strategy for tackling the market opportunities we identified in the situation analysis
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What Am I Passionate About?
I’m passionate about helping entrepreneurs turn the daily battle of running a business into a long-term, profitable enterprise.
I do this by sharing what I’ve learned through training, mentoring, and advisory support—helping business owners build the kind of sales organizations that don’t just survive, but win.
As a lifelong athlete and coach, my approach to building a sales team is no different than building a championship team.
You recruit and develop the right talent.
You create a game plan that gives your team the best chance to succeed.
You lead in a way that earns commitment and buy-in from everyone involved.
Then you execute.
With clear goals. Daily. Weekly. Monthly. Annually.
The competitor in me makes the pursuit of those goals fun and rewarding.
Because at the end of the day…
I just hate losing.
CONTACT
Let’s Work Together
Tom Duggan Consulting
10381S Leelanau Way Traverse City, MI 49684
206 793-4546
