The Power 
of Good Advice

Creating Small Business Development Strategies

Our goal is to help grow your business and cash flow while increasing the value of your company.

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Health & Fitness Industry Expert

Providing business development expertise and operational support 

 

  • Independent Health Club Operators 

  • Health Club Franchisees

  • Personal Training Studios

  • Yoga Studios

  • Athletic-Sports Conditioning Centers

  • Commercial Real-estate Developers 

  • Corporate Fitness Centers

  • Ice Rinks

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Areas of Expertise
Business Development

"We help you improve performance through the implementation of effective strategic sales and marketing plans. We then provide tools and training that enable companies to successfully execute on compelling campaigns to ensure maximum ROI".

Health and Fitness Industry Expert - 30 years of Experience Developing and Operating Clubs 

  

Real-Estate

Landowner, Investor, contemplating a build and sell scenario to capitalize on the housing demand in this Hot Traverse City market? Need a trustworthy professional local team for construction, sales, and operational support to help provide risk-adjusted returns? We can Help!

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Real Estate Development
Consulting Services

 

  • Our goal is to capitalize on this unique demand for residential real estate in the Traverse City Market. A profitable build then sell scenario exists for the right location and development that provides homes with features and a price point that meets the demand of this niche market. 

  • All developers are in existence to provide risk-adjusted returns

  • Landowner, Investor, contemplating a build and sell scenario to capitalize on the housing demand in this Hot Traverse City market? Need a trustworthy professional local team for construction, sales, and operational support to help provide risk-adjusted returns? We can Help!

  • Vacation Rentals, STR Short Term Rental Airbnb & VRBO support, and advice. Set pricing market analysis. Vacation Rental Data with AirDNA Software make smarter decisions with better intelligence.

 

ABOUT

Successful practical experience provides valuable insight!

As an independent consultancy committed to helping small and medium-sized businesses improve performance with their strategic sales and marketing plans. 

 

We focus on coordinating production standards linked to drivers and metrics for managing sales and marketing efforts. We can then provide tools and training that enable you to successfully execute compelling campaigns to ensure maximum ROI.

 

We remain focused on Small Business Development in both the Health & Fitness Industry and Realestate Development space. 

 

Steps of Discovery

Based on a review and an assessment of goals in the below categories, we will be able to provide owners with a formula for the appropriate strategies to ensure future success.

 

Operational Analysis

Profitability improvement, organizational effectiveness, and quality management are three important components of your operational analysis. An outside objective opinion often provides valuable insight.  

 

Overview or Summary

The summary should briefly describe your business and the major points of your plan.  

 

Situation SWOT Analysis

A detailed and brutally honest assessment of your market, your competitors the opportunities, and challenges for your business. 

Strengths  Weaknesses Opportunities and Threats 

 

Marketing Strategy

Specific business revenue goals, as well as a strategy for tackling the market opportunities we identified in the situation analysis 

What Am I Passionate About?

I'm passionate about making a significant contribution for those running an entrepreneurial business that is fighting the battle of turning it into a long-term profitable enterprise. It's sharing what I've learned in business by training, mentoring, and providing advisory support.  Having always been an athlete and coach my approach to developing a sales organization is just like sports. You recruit and develop the right talent, and create an effective game plan to ensure the best chance of success, then through effective leadership you gain commitment and buy-in from all stakeholders. We then execute and give our absolute best in the name of achieving the winning goal. These goals are set and focused on daily weekly monthly and annually! The competitor in me makes reaching these achievements fun and rewarding, I just hate losing.

 

CONTACT

Let’s Work Together

Tom Duggan Consulting

145 Central St Traverse City, MI 49685

tom@longlakecottages.com

206 793-4546

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