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Business Plan Checklist


  • Name Your Company

  • Create a logo for your company

  • Create a branded cover for your business plan



  • Craft your business’s brand message by telling the world:

  • How you become a company.

  • What your company wants to achieve. Who your target audience is.

  • What your products/services are and what makes your company unique.

  • Write a description of your company to guide your mission statement.

  • Write a mission statement to reflect the values of your company.




  • Do customer and audience research by conducting interviews and surveys among your current customer base.

  • Compile all demographic, interest, and contact data you have about your current customers

  • Analyze who your current customers are, and define your target audience.

  • Who are you, customers? What are their demographics, characteristics, challenges, etc.?

  • Why should they be interested in your products? What challenges does your product help them solve?

  • How are you going to sell to your buyer persona? What is your brand’s message and elevator pitch to your target audience to help your team make the sale?


  • Calculate the costs of creating or offering your product or service.

  • Determine a pricing model that will allow you to make a profit from selling your product or service. Pay attention to how you will continue to generate revenue over time.

  • Write down your pricing model and all details of how you will produce your product as a part of your business plan.

  • Have someone look over your pricing model and production calculations before setting your product service line in stone.



  • Determine the methodologies and tactics you’ll be using to market and sell your product.

  • Research and determine which tools you’ll need to use to market and sell your product.

  • Create an initial marketing and sales organization.

  • Determine who will take care of your marketing.

  • Determine who will be actively selling your products.

  • Make a plan for marketing and sales alignment.

  • Determine which acquisition channels you’ll be using to find new customers.

  • Create a website and fill it with relevant content for your business to help your customers find you.



  • Research the types of business legal structures and choose one for your business.

  • Determine what kinds of tax and legal considerations you’ll have to figure out before starting your business.

  • Research your industry and competitors to determine if and what legal considerations your business will have to face to even do business (for example, alcohol permits, state restrictions, liability insurance, etc.).

  • Make a checklist of all legal considerations you’ll need to deal with and determine whether to hire a lawyer to help you set up your business.


  • Determine how you plan to make money.

  • What is your pricing model? How will customers pay you?

  • How will you continue generating revenue over time?

  • Determine how much money you will need to operate. 

  • How will you raise money?

  • What money do you already have available to you?

  • Create necessary financial statements:

  • Profit and loss projection Cash flow projection Projected balance sheet Break-even analysis

Building your business is a big step a test of self-discipline and organizational effectiveness. You have heard the saying "plan your work then work your plan". The more detailed and thought-out your strategy is the better your chances for success!

Don't go it alone we can provide education, direction and support contact us to help!

What is break-even analysis?

The break-even point is the point when your business’s total revenues equal its total expenses.

Your business is “breaking even”—not making a profit but not losing money, either.

After the break-even point, any additional sales will generate profits.

To use this break-even analysis template, gather information about your business’s fixed and variable costs, as well as your 12-month sales forecast.

When Should You Use a Break-Even Analysis?

A break-even analysis is a critical part of the financial projections in the business plan for a new business. Financing sources will want to see when you expect to break even so they know when your business will become profitable.

But even if you’re not seeking outside financing, you should know when your business is going to break even. This will help you plan the amount of startup capital you’ll need and determine how long that capital will need to last.

In general, you should aim to break even in six to 18 months after launching your business. If your break-even analysis shows that it will take longer, you need to revisit your costs and pricing strategy so you can increase your margins and break even in a reasonable amount of time.


Finance Templates

From creating a startup budget to managing cash flow for a growing business, keeping tabs on your business’s finances is essential to success. The templates below will help you monitor and manage your business’s financial situation, create financial projections and seek financing to start or grow your business.

Marketing & Sales Templates

Marketing helps your business build brand awareness, attract customers and create customer loyalty. Use these templates to forecast sales, develop your marketing strategy and map out your marketing budget and plan.

Management Templates

How healthy is your business? Are you missing out on potential growth opportunities or ignoring areas of weakness? Do you need to hire employees to reach your goals? The following templates will help you assess the state of your business and accomplish important management tasks.

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