Digital/ Mobile Marketing
Track and analyze every lead in your
Sales Funnel measuring ROI
Marketing Strategies for Merchant and or User
Acquisitions. It's critical to find a software platform
that integrates with your business, one that provides all
the analytics for POS, CRM, sales, marketing, and operations.
Many platforms provide integrated Mobile app capabilities.
Marketing Strategies for :
Inbound & Content Marketing
CRM Sales Marketing Software
SEO, CRO (conversion rate optimization)
Internet Digital Marketing CRM and Marketing Optimization
Is your Marketing Playbook Outdated?
These days new marketing is focused on web optimization that is driven by social content inbound marketing, blogging, and link building. Understanding changes in technology and the impact it can have on marketing is critical.
75% OF USERS NEVER SCROLL PAST THE FIRST PAGE OF SEARCH RESULTS.
BLOGGING COMPANIES THAT BLOG HAVE 97% MORE INBOUND LINKS.
INTERNET USERS SPEND 3X MORE MINUTES ON BLOGS & SOCIAL NETWORKS THAN ON EMAIL.
Its content that should be fueling your marketing strategy and the different forms of content will generate website traffic and convert visitors to leads. Managed correctly it is converted leads that become sales—which ultimately help grow your business, cash flow, and the value of your company! Knowing the right organizations to out-source your SEO and web optimization ensures your keep ahead of your competition.
New Marketing Technologies
New Marketing Technologies
Inbound marketing is advertising a company through blogs, podcasts, videos, eBooks, e-newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, Email marketing, telemarketing, and traditional advertising are considered "outbound marketing". Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.
In contrast to outbound marketing where they "buy, beg, or bug their way in" (via paid advertisements, issuing press releases, or paying commissioned salespeople, respectively). The term is synonymous with the concept of permission marketing. The inbound marketing term was coined by HubSpot’s Brian Halligan, in 2005
CRM/ Lead Tracking and Marketing Optimization Software
It's critical you have Marketing Optimization software that integrates with your CRM/front desk billing software. The correct Marketing and CRM software can track and analyze every lead in your sales funnel. You've made a considerable investment in your marketing budget it's imperative that you measure each campaign's effectiveness and ROI. Marketing software combines the tools you need most to manage:
It’s about having all the information you need available at every point of interaction with your prospects and clients. Choosing the correct software combination that integrates with existing systems is extremely important to ensure marketing ROI!
Understanding Digital Marketing SEO CRO Blogging & Link Building
CRO, Conversion Rate Optimization
Just a fancy way of describing the goal of converting casual website visitors into paying customers. You do this by taking steps to keep people on your website longer, with the rationale that the more time a person sticks around, the more likely they are to buy. There’s a lot that goes into turning casual web visitors into customers. In addition, you’ll also see three key results: an upswing in sales, a dramatic drop in spending, and boosted profits. With a high conversion rate, your sales will increase. This means you’ll also end up spending far fewer advertising dollars on attracting new customers.
SEO-Search Engine Optimization
SEO is about more than just creating content around specific keywords its increases website visibility – from link building to social media to email marketing.
Blogging to create and distribute a bunch of engaging and compelling content that’ll bring your business to the attention of potential customers.
Email Marketing opens up a line of communication between you and your customer base.
Social Media You need to leverage social media
Link Building (SERPs) The more websites there are out there that are pointing (linking) to yours, the more popular your website, therefore the higher you’re ranking will be in the SERPs.
Infographics - Videos Visual content Provides brand IdentityRepurposing content is all about spreading your ideas across multiple channels.
Help with identifying the best Internet Marketing resources that fit your company is important. Don't waste time on Pay Per Click campaigns with a limited marketing budget!
Establishing vendor Partnerships
Vetting and establishing Vendor Partnerships that provide support in several key areas:
Design and Development of a Corporate Website
Email Marketing Campaigns
Print Collateral Support
Video development /Creative and production for "how to" video to introduce product
Strategic Engagement / The goal for Strategic Engagements is to build and grow your brand in a manner that will extend its reach and solidify its place as the leader in the Industry
PR support / Part of ensuring the organization is relevant to the national discussion requires vigilant monitoring as well as identification of relevant topics with which to be involved.
Social Media Marketing / Social Media Setup including custom branded Facebook fan page, Twitter profile and YouTube Channel.
Fitness Software Integration CRM Mobile App Live Stream On Demand
MIND BODY Club Software An all-in-one fitness software that provides first-rate service for your clients and the most effective business management for your studio.
Give them the power to book classes through the Mindbody app, your custom app, via Messenger[ai], or your website. It’s painless for clients and allows more time for your team to focus on customer experience.
Stabilize your cash flow and grow your customer base with monthly memberships. Take payments ahead of time, too—safely and securely—with stored credit card details. And accept in-person payments with our POS hardware, for a completely integrated payments solution.
Boost Productivity with one solution
With a full set of tools to handle your operations, you can concentrate on making your clients feel their best.
How to create your 90 second elevator pitch Clearly communicating your message in a concise manner is essential. With 100 words or less you need to paint the picture, capture their attention and communicate a compelling story that creates the desire to learn more. It has to create an emotional response.(Remember people buy on emotion and justify their decisions logically) This brief description also becomes a tool for your media kit and sales team.